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WebJun 25, 2024 · Bill Bernbach - The Greatest Influencer . Born in the Bronx in New York City on August 13 th, 1911, William (Bill) Bernbach is without question the most important and … WebNov 13, 2024 · The Copywriter’s Handbook is a practical reference for advertisers looking to master the fundamentals of ad writing and make each statement as impactful as possible. Notable Quote: “Clever advertising can convince people to try a bad product once. But it can’t convince them to buy a product they’ve already tried and didn’t like.” WebGreat copywriters have existed for hundreds of years. Claude Hopkins’ Scientific Advertising, still considered a classic of the field, was originally published in 1923. If you … green day the forgotten lyrics